Shaun Paul McGrath, London Daily Post The Business Of Beats-A Common Sense Guide For Selling Beats, DJ Iceman, DBY BOSS, EP DB,
What Are Five Easy Steps to Cultivating Brand and Logo Synergy?
Brands with unforgettable recognition don’t sell a product. They sell an emotion. Amazing logo design curate feelings that support the brand experience by fulfilling its core mission statement. Think about Coca Cola hacking into people’s emotions to sell friendship, happiness and connection.
Coca Cola’s logo harnesses the subliminal power of the colour red, all the while touching the hearts of consumers and simultaneously convincing generations of thirsty humans across the globe of the idea that its man-made beverage is “the real thing.” They are not chemically engineering soft drinks they are producing good chemistry amongst people.
By positively impacting the soul of the global marketplace Coca Cola has earned its place in history—going viral before going viral was a thing.
Magazine Spotlight Canada studied successful marriages between logos and brands by consulting with a top tier logo creation company from Fiverr called The Brand Logos. Ever wonder what the secret ingredients are of an indelible logo—one that captures brand personality—while courting the heart of their ideal consumer?
SPOTLIGHT: What Are Five Easy Steps to Cultivating Brand and Logo Synergy?
THE BRAND LOGOS: First of all, (1) fall in love with your customer. The reason why this is very important is because it is by genuinely caring for your customer that you are going to be vested in understanding what will be pleasing to them.
Next, It is important to (2) connect with your customer to find out what they want, and therefore make it a mission to supersede their expectations.
Then, and only then, that is, when you are conscious about your intentions for the customer, can you prepare the logo to reflect the brand in order to attract your ideal customer.
It is wise to (3) secure your ideal customer, and then to nurture them. Make sure that they feel heard and appreciated.
And that is the way to (4) build trust. Number Five is to (5) convert them into loyal fans (therobbiemurry.com). The transformation from customer to fan happens when you are creating multiple harmonious brand experiences by being responsive to the customer’s needs.
For example, Amazon’s logo is a golden arrow in the shape of a smile. The company has fallen in love with the customer and has a mission to put a smile on the face of each consumer. They brand always strives to hit the mark.
An Amazon customer purchased a treadmill. Shipping was free but it arrived thirty days past the due date. As a result of the inconvenience,
Amazon gave the customer a second treadmill for free.
This generous action put a smile on the face of the original purchaser who turned around to bless a charity with the second treadmill, sharing smiles all around with the logo mirroring both the brand’s intention, and the customer’s experience.
The brand culture of Amazon demonstrates the ideal of customer satisfaction, and the logo supports it.
The more you deliver the solutions your customers desire, the more they will spread the news about their love for you.
At The Brand Logos, we believe in developing a logo that reflects the top three emotions that you wish to deliver to your customers.
We can help you to determine what that is, then design a professional rendering of a logo to reflect that brand experience that you wish to offer customers. Where else can you get a logo that captures the essence of your brand starting at $19? We are here to support your brand with a logo that captures its essence.
SPOTLIGHT: There you have it folks. The Brand Logos has you covered.
Brand Thank You